Practical guides for medical aesthetics marketing.
Written by the Obris Launch team. No fluff. No "digital transformation" language. Just what actually works for medi-spas, plastic surgery practices, cosmetic dermatology, and aesthetic-only clinics.
HIPAA-safe review responses: 8 rules every medical aesthetics practice should follow
Responding to Google reviews sounds simple until you realize one wrong word can trigger an OCR complaint. Here are the 8 rules Obris Launch uses on every response — and why each one exists.
SEOLocal SEO for medi-spas: the 2026 complete checklist
A detailed checklist of everything a medi-spa needs to rank in the Google Map Pack — GBP setup, citations, schema, reviews, content strategy, and the mistakes that kill ranking.
WebsiteWhy most med spas fail mobile speed — and what it costs you
Core Web Vitals is now a ranking signal, patients search from phones, and slow sites lose over half of mobile traffic. Here's what's actually broken on most med spa websites — and how to fix it.
WebsiteWhy most med spa websites fail patients — and how to fix it
Most medi-spa and plastic surgery websites are brochures when they should be booking engines. Six issues we find on almost every site — and the specific fixes for each.
EmailEmail marketing for med spas — what actually works
Email is the single highest-ROI marketing channel for medi-spas and plastic surgery practices — but only when run compliantly. The nine lifecycle sequences every practice should have, and the HIPAA rules that govern them.