Work

Four practices.
Four recipes.
One system.

Two medi-spas. Two plastic surgery practices. Each a complete site, built from a different recipe, with the same compliance posture and the same one-team timeline. The work is the proof.

See the work Talk about your practice

Medi-spas

2 examples · Editorial Authority + Warm Teal Clinical recipes

maisonaesthetics.com
In build
Medi-spa Recipe · Editorial Authority

Maison Aesthetics

A Manhattan medi-spa for clients who want the work to look like it didn't happen. Editorial voice, Playfair Display display serif, warm umber and champagne gold. A membership tier for the women who come in monthly, a treatment menu that reads like a fragrance counter, and a before-and-after gallery handled with the discretion the category requires.

In build — pre-launch
calderaskin.com
In build
Medi-spa Recipe · Warm Teal Clinical

Caldera Skin & Wellness

An Austin medi-spa led by a nurse practitioner who built the practice around results, not theatre. Calm teal, clean sans serif, credentials worn lightly. The medical director is named and visible. The booking flow is two clicks. The skincare shelf is a real store, not a brochure.

In build — pre-launch

Plastic surgery

2 examples · Navy Credibility + Luxury Navy Video recipes

donaldsonreeve.com
In build
Plastic surgery Recipe · Navy Credibility

Donaldson + Reeve

A two-surgeon Boston practice working across aesthetic and reconstructive plastic surgery. Navy and cream, didactic body text, the credentials laid out plainly because patients reading these pages are doing serious research. Procedure pages that answer the questions, a recovery section that respects the recovery, and a case gallery built with the consent and attribution the work deserves.

In build — pre-launch
atelierplasticsurgery.com
In build
Plastic surgery Recipe · Luxury Navy Video

Atelier Plastic Surgery

A Beverly Hills single-surgeon practice that operates by referral. Near-black navy, champagne-gold accents, a full-screen hero video, Playfair headlines. A concierge consultation flow with a deposit, a case gallery handled with the discretion the clientele expects, and a recovery-and-travel section written for the patient flying in from out of state.

In build — pre-launch

Why we built four examples before launching.

Most medical aesthetics portfolios are screenshots — pretty hero shots that don't tell you how the practice actually shows up online once a patient starts reading. The work behind the work is the part that matters in this category, and a screenshot can't show it to you.

So we built four references — two medi-spas, two plastic surgery practices — each in a different recipe from the library. Complete sites. Real treatment and procedure menus. Real provider pages. Real galleries handled the way galleries should be handled in this market.

Pick a recipe for your practice and you'll see it applied to a real site in your sub-vertical — not a mockup, not a template, not someone else's brand. The work is the proof.

Ready to see your recipe applied to your practice?

Pick a recipe in the library, then book a 30-minute consultation. We'll show you the example most aligned with your practice and walk through what your site would include before you sign anything.

See the recipe library Book a consultation