Your practice website setup checklist.
Everything a medi-spa, plastic surgery practice, or cosmetic dermatology clinic needs to launch online — laid out plainly, in the order it makes sense. The best part: every account on this list is one you own. Nothing here locks you to anyone, us included.
1 · The foundation
The two things your whole online presence sits on. Register both in your own name — that's what keeps you in control for good.
Your domain name You own it
Your address on the web — yourpractice.com. Register it yourself so it can never be held hostage. About $10–20 a year. We recommend Dynadot, and we're happy to set it up for you.
Register a domain at Dynadot → (affiliate)Your website hosting You own it
Where your site actually lives. We recommend InMotion — and if you'd like, we'll set it up on your account and hand you the login. You own it and pay InMotion directly; SSL and backups get switched on during setup.
Get hosting at InMotion → (affiliate)Business email at your domain You own it
Professional email — hello@yourpractice.com — not a Gmail address. It builds trust the moment a patient sees it. Most hosting plans include mailboxes; Google Workspace is a great upgrade if your team is bigger.
2 · Get found locally
For an aesthetics practice, most new patients find you on a map or a review before they ever see your site. Claim these first.
Google Business Profile Free
The single most important local listing there is — it's what puts you in the map pack and the "near me" results. Claim it, verify it, and keep your hours, services, and photos current.
Claim your Google Business Profile →Your review profiles Free
Claim Google, Yelp, and Healthgrades in your practice name before anyone else does. These are where prospective patients go to decide — owning them means you can respond and keep them accurate.
3 · Know what's working
You can't improve what you can't see. Set this up before launch so you have data from day one.
Google Analytics 4 Free
Tells you how many people visit, where they come from, and what they do. Free, and worth setting up correctly — configured to never capture patient health information.
Set up Google Analytics →4 · Reach your patients
The patients you've already earned are the easiest to bring back. These are the channels that do it.
Email marketing platform Free to start
For welcome, reminders, post-treatment nurture, and reactivation. Choose one that will sign a BAA so patient email stays compliant — we use MailerLite.
Explore MailerLite →Your social profiles Free
Claim Instagram and Facebook in your practice name — this is a visual vertical, and these are where your before/afters and your personality live. Set them up even if you'll post slowly at first.
5 · When you're ready to grow faster
Optional, and only worth it once the foundation is solid. Set up the accounts in your own name so you keep the data and history.
Google Ads & Meta Ads accounts You own it
When you start paid acquisition, create the ad accounts under your own billing. Whoever manages them works in your accounts — so if you ever change hands, the campaign history and audiences stay with you.
Notice the through-line: you own all of it.
Every account on this list is registered to you. That's not an accident — it's how we think marketing should work. We set things up, we do the work, and you hold the keys. If you ever leave, nothing is held hostage.
Or skip the checklist — we'll set it all up.
Setting all of this up the right way, compliant from the start, is exactly what Obris Launch does for medical aesthetics practices. We make your practice look as good as you make your patients look.
Talk to us about your practice